In his annual post, Smashwords founder Mark Coker asks ‘Can authors honestly call themselves indie authors when they’re getting 80-100% of their sales from a single retailer?’
His question inspired me to investigate my own sales. And it turns out, the sales of Number Eight Crispy Chicken fall right in this range.
Although it is also available on Apple, Barnes & Noble, Kobo, and Smashwords, over the first month, 91% of the sales of Number Eight Crispy Chicken were via a single platform. You guessed it: Amazon.
Drilling down, however, 44% of those sales on Amazon were for paperback books. Only 72% of ebook sales were on Amazon.
But that’s still a lot of eggs in one basket.
Continue reading “Are indie authors truly independent?”