Tag: marketing

Book Merch: A rant about literacy, capitalism… and foul-tasting beans

I’ve never been a big fan of book-related merchandise, either as a reader or as a writer.

Most of the ‘merch’ I have owned, I did not buy, but received as prizes or gifts from fellow indie authors – stickers, bookmarks, even a mug and coaster. In other words, items which are cute, useful, or both.

As an author, however, I have never been tempted to produce any myself, which, to be fair, is probably a genre thing as much as it is a sign of fiscal responsibility on my part. It would be rather odd, not to mention grossly offensive, for a novel criticising the government’s immigration policy to come with some sort of branded flotation device, or for a book critiquing capitalism and advertising to have a section at the back hawking, well, any sort of consumer goods.

To my recollection, I have only ever purchased two book-related products, and, as luck (or more likely, statistical odds) would have it, both were Harry Potter related.

Continue reading “Book Merch: A rant about literacy, capitalism… and foul-tasting beans”

What makes a successful blurb?

So my last post was a bit of a weird experiment for Halloween. But this time, I want to tackle a more serious area of research: the quest for what makes a good blurb (or, in the case of ebooks, description). We all know not to judge a book by its cover. But can blurbs give us readers a clue as to whether a book is worth reading… or give us writers a hint as to whether it will sell?

Continue reading “What makes a successful blurb?”

Writers, Readers, Publishers and Social Media

Authors are often advised social media is ‘key’ to success. But very rarely is any evidence provided to back up this assertion.

Back in 2014, Book Business Magazine reported that 68% of publishing industry insiders identified social media as the marketing platform with the most future. Just two years later, their 2016 article questioned how this has panned out.

Continue reading “Writers, Readers, Publishers and Social Media”